Why LotRoll Exists

LotRoll exists because manufactured housing, one of the largest and most affordable housing segments in the United States, has never had infrastructure built specifically for how it actually operates. For decades, the industry has relied on tools designed for site-built real estate, workarounds, and fragmented local systems that fail to reflect the realities of manufactured and mobile home transactions.

This gap has created inefficiency at every level, from buyers struggling to find real inventory, to sellers unsure how to price accurately, to professionals forced to operate without reliable data or defensible comps. LotRoll was created to close that gap and give manufactured housing the same level of transparency, professionalism, and scale as any other housing category.

The Problem with Manufactured Housing Data

Manufactured housing data is fundamentally different and historically underserved. Listings are scattered across park websites, broker pages, retailer inventory, classified ads, and partial MLS records. Addresses are often incomplete or inconsistent, homes are miscategorized, and critical details like title type, community context, and land status are missing or unclear.

Comparable sales are especially problematic. Many MH transactions never enter traditional data systems at all, and when they do, they lack the standardized fields needed for accurate analysis. This leads to pricing uncertainty, slower transactions, conservative underwriting, and reduced market liquidity. Without a unified data layer, the entire ecosystem is forced to rely on guesswork instead of confidence.

Our Mission

Our mission is to modernize manufactured housing by building the data, listing, and transaction infrastructure the market has always needed. LotRoll is focused on bringing clarity to pricing, consistency to listings, and trust to transactions through standardized data, purpose-built valuation tools, and transparent demand signals.

We believe manufactured housing deserves the same quality of technology and professional tooling as traditional real estate. By creating infrastructure that reflects how MH actually works, LotRoll helps unlock affordability, improve access to homeownership, and support faster, more reliable transactions nationwide.

Who We Serve

LotRoll serves the entire manufactured housing ecosystem. Our platform is designed to support both consumers and professionals with data and workflows built around real-world MH constraints.

• Buyers: discover legitimate manufactured home inventory, understand pricing, and connect to MH-ready financing and insurance.
• Sellers: reach qualified demand, receive clearer pricing guidance, and move from listing to close more efficiently.
• Agents and brokers: access MH-ready listing fields, defensible comps, and tools that support professional representation.
• Lenders: underwrite with better collateral visibility, cleaner data, and stronger market context.
• Insurers: price and manage risk using standardized property details and location clarity.

Building the National Standard for Manufactured Housing

LotRoll is building the national standard for manufactured housing data and transactions. Our approach starts with standardization: consistent data fields, normalized addresses, community-level context, and MH-specific attributes that reflect how homes are bought and sold.

As we expand state by state, data quality compounds. More inventory creates better comps, better comps improve valuations, and improved valuations increase transaction confidence. Over time, this network effect transforms a fragmented market into a transparent, scalable national ecosystem.

By serving as the foundational infrastructure layer for manufactured housing, LotRoll enables the market to scale, transact, and compete at a national level for the first time.