About LotRoll
Why LotRoll Exists
LotRoll exists because manufactured housing, one of the largest and most affordable housing segments in the United States, has never had infrastructure built specifically for how it actually operates. For decades, the industry has relied on tools designed for site-built real estate, workarounds, and fragmented local systems that fail to reflect the realities of manufactured and mobile home transactions.
This gap has created inefficiency at every level, from buyers struggling to find real inventory, to sellers unsure how to price accurately, to professionals forced to operate without reliable data or defensible comps. LotRoll was created to close that gap and give manufactured housing the same level of transparency, professionalism, and scale as any other housing category.
The Problem with Manufactured Housing Data
Manufactured housing data is fundamentally different and historically underserved. Listings are scattered across park websites, broker pages, retailer inventory, classified ads, and partial MLS records. Addresses are often incomplete or inconsistent, homes are miscategorized, and critical details like title type, community context, and land status are missing or unclear.
Comparable sales are especially problematic. Many MH transactions never enter traditional data systems at all, and when they do, they lack the standardized fields needed for accurate analysis. This leads to pricing uncertainty, slower transactions, conservative underwriting, and reduced market liquidity. Without a unified data layer, the entire ecosystem is forced to rely on guesswork instead of confidence.
Our Mission
Our mission is to modernize manufactured housing by building the data, listing, and transaction infrastructure the market has always needed. LotRoll is focused on bringing clarity to pricing, consistency to listings, and trust to transactions through standardized data, purpose-built valuation tools, and transparent demand signals.
We believe manufactured housing deserves the same quality of technology and professional tooling as traditional real estate. By creating infrastructure that reflects how MH actually works, LotRoll helps unlock affordability, improve access to homeownership, and support faster, more reliable transactions nationwide.
Who We Serve
LotRoll serves the entire manufactured housing ecosystem. Our platform is designed to support both consumers and professionals with data and workflows built around real-world MH constraints.
- Buyers: discover legitimate manufactured home inventory, understand pricing, and connect to MH-ready financing and insurance.
- Sellers: reach qualified demand, receive clearer pricing guidance, and move from listing to close more efficiently.
- Agents and brokers: access MH-ready listing fields, defensible comps, and tools that support professional representation.
- Lenders: underwrite with better collateral visibility, cleaner data, and stronger market context.
- Insurers: price and manage risk using standardized property details and location clarity.
Building the National Standard for Manufactured Housing
LotRoll is building the national standard for manufactured housing data and transactions. Our approach starts with standardization: consistent data fields, normalized addresses, community-level context, and MH-specific attributes that reflect how homes are bought and sold.
As we expand state by state, data quality compounds. More inventory creates better comps, better comps improve valuations, and improved valuations increase transaction confidence. Over time, this network effect transforms a fragmented market into a transparent, scalable national ecosystem.
By serving as the foundational infrastructure layer for manufactured housing, LotRoll enables the market to scale, transact, and compete at a national level for the first time.
Our Founders
Grayson Gibson
Co-FounderGrayson Gibson is a 2x founder and operator in the manufactured housing industry, serving as CEO of LotRoll and Mobile Fund Services, with over $2M in annual recurring revenue across lending and marketplace operations.
Over the past 14 years, he has built deep operational experience across manufactured housing finance, valuation modeling, park-level dynamics, MLS system limitations, and compliance frameworks. This cross-functional expertise uniquely positions him to address the structural inefficiencies that have held the sector back.
Through LotRoll, Grayson is leading the effort to modernize manufactured housing by building the data and transaction infrastructure layer the industry has never had. His mission is to unlock liquidity, increase transparency, and elevate manufactured housing into a fully recognized and efficient asset class.
Omar Husain
Co-FounderOmar Husain is an experienced data integration specialist, automation engineer, and backend developer, and has experience in database and system administration. He started his career as a finance and data consultant for large hospitals and health systems. Omar has helped many organizations democratize their data and gain powerful tools using that data. Omar has worked on a large variety of complex, data-driven technology systems. He has years of hands-on experience with leading development teams, product management, and project management in a variety of settings.
Our Team
Justin McHood
AdvisorJustin McHood started in the mortgage lending business in 2002 and led a direct to consumer sales force until 2010 when switched his focus to generating mortgage leads online. In 2013, he founded Suited Connector - which became one of the largest financial lead generation companies in the US. After exiting Suited Connector in late 2021, Justin now spends his time traveling with his wife and kids and works in his Family Office. Justin's primary residence is in Denver, Colorado and he enjoys golfing and snowboarding in his free time. Justin has an MBA from Brigham Young University.
William Graw
AdvisorWilliam Graw is a director at HealthCare Appraisers Inc. Graw performs in a wide variety of projects, including the analysis of healthcare real estate valuations. He received a Bachelor of Environmental Design from the University of Colorado-Boulder and a Master of Business Administration from the University of Colorado-Denver. Prior to joining Healthcare Appraisers, Graw was a Director with Cushman Wakefield of Colorado where he was responsible for all aspects of valuation advisory services including consultation, appraisal of property and client relations within the Valuation Advisory Group of Cushman Wakefield.
Russell Schaeffer
AdvisorRussell “Rusty” Schaeffer is a seasoned operations and supply chain executive with more than 40 years of experience building and scaling complex, technology-driven businesses from early stage through global scale. His career spans strategic sourcing, procurement, logistics, supplier quality, and cost optimization across startups and enterprise organizations with revenues ranging from under $5 million to more than $20 billion annually
Rusty has held senior executive leadership roles, including Chief Procurement Officer and SVP/VP of Global Operations and Supply Chain at industry-leading and disruptive companies such as Roku, 2Wire (Pace), Advanced Energy, Symbol Technologies (Motorola), Solectron (Flex), and Seagate Technology. His work has focused on building durable operating systems, scaling supplier networks, and driving efficiency in regulated and asset-heavy markets
In addition to his operating roles, Rusty has advised more than two dozen hardware and software companies across 11 market verticals, helping leadership teams translate strategy into execution, establish scalable infrastructure, and navigate growth inflection points. He currently serves as a strategic advisor to the Manufacturing Revitalization Corporation of America (MRCA) and other operating businesses
At LotRoll, Rusty serves as an advisor focused on operational strategy, platform scalability, partner integration, and building the underlying infrastructure required to modernize and professionalize the manufactured housing transaction ecosystem. His experience scaling complex marketplaces and operational backbones supports LotRoll’s mission to become the national operating system for manufactured housing.
Zervaan Borok
Director of AnalyticsZervaan is an experienced AI/ML Engineer and backend developer who is passionate about harnessing the power of artificial intelligence and machine learning to drive innovation and solve complex problems. He owes his strong foundation in data analysis, algorithm development, and model optimization to his degrees: a Joint Masters in Statistics & Economics from the University of St. Andrews and a Masters in Analytics & Management from London Business School.
Zervaan started his career as a developer at Epsilon Data Management where he quickly proved his worth and rose to the position of Senior Data Analyst within two years. Following this, Zervaan spent time as an Asset & Wealth Management Associate at Goldman Sachs before joining LotRoll. As such, he has years of hands-on experience in various dynamic environments leading and coordinating international development teams, manipulating and analyzing extremely large datasets, developing and implementing advanced algorithmic models, and aligning client expectations with development timelines.
Abhash Giri
Founding EngineerAbhash Giri studied Data Science at the University of Maryland, and now works as a Software Developer specializing in backend engineering and data infrastructure. His strengths include building scalable data pipelines, working with APIs, and designing robust database workflows using Python, SQL, and cloud services. In his spare time, he enjoys the gym and continuously refining both technical systems and personal routines.
Narayan Duwal
Front End Development LeadTechnology and Business Leader with 20+ years of experience designing, securing, and operating high-availability enterprise systems while scaling multi-location businesses. Specialized in SQL Server High Availability and multi-datacenter architectures, Computer System and Network Architecture Design, IT Security, and Cost Optimization across SQL licensing and IT infrastructure for mission-critical environments. Founder of MyDVLS.com and MySamsHousing.com, delivering secure, resilient, and scalable software platforms aligned with real-world business needs.
Known for aligning technology, infrastructure, security, and financial discipline to drive uptime, operational efficiency, and sustainable growth across both digital platforms and physical businesses.